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2010 Archived Meetings, Webinars & Events

2010 Archived PLS and Other Teleconferences and Webinars:

*Please be patient, files are large and may take some time to download, especially the audio and video files. Members must be logged-in to download these presentations.*

(PLS) - stands for VNAA Professional Lecture Series (PLS)
($$$) - stands for cost associated with Webinar
(FREE) - means there is no cost associated with participating
(Members-Only) - means only VNAA members can attend

2010 Webinars/Teleconferences

  • The Homebound Elderly: Nutritional Needs, Challenges, Screening and Solutions - Dec. 15, 2010- FREE
    The VNAA and Nestle Nutrition hosted a free Webinar on Wed., Dec. 15, 2010, from 3 - 4 p.m. EST. It was presented by Karen Lundgren, MS, RD, a Clinical and Scientific Nutritional Consultant from Nestle Nutrition, this Webinar taught clinicians how to understand the nutritional needs and challenges of the elderly, and the importance of nutritional screening and intervention with individuals at risk.
  • Phase 1: Establishing the Outline of a Nonprofit VNA Public Relations Campaign - Business Development and Marketing Interest group - Dec. 14, 2010- FREE
    The Business Development and Marketing Interest group call was held on on Tues., Dec. 14, from 2 - 3 p.m. EST. It was the first of two interactive teleconferences entitled "Phase 1: Establishing the Outline of a Nonprofit VNA Public Relations Campaign."
    • Interested in joining the Business Development and Marketing Interest Group? Learn more...

  • "How Building Your Brand will Drive Your Organization's Growth" - Business Development and Marketing Interest group - Nov. 30, 2010 - FREE
    The Business Development and Marketing Interest group call was held on Tues., November 30, 2010, from 2 - 3 p.m. EST. It was presented by Claire Zangerle, CEO of VNA of Ohio and Rosemary Breehl, CEO of BTZ Brand.
    • Interested in joining the Business Development and Marketing Interest Group? Learn more...

  • The Hospice Pharmacist - Nov. 17 - FREE
    This Webinar was free for VNAA members-only and was held on Nov. 17, from 3-4:30 p.m. EST. It featured VNAA member Dr. Vicky Ferraresi, Director of Pharmacy Services, from Pathways Hospice, Sunnyvale, Cali. The presentation covered the following topics: regulatory mandate for pharmacy services for Medicare certified hospices; providing medications for hospice patients; hospice prescription plan, pharmacy network and pharmacist as plan manager; use of a Pharmacy Benefit Manager (PBM); the clinical pharmacist; the pharmacy and therapeutics committee; reducing pharmacy costs; improving safety; and, regulatory compliance.
  • Post-Election Briefing - Nov. 11 - FREE
    VNAA offered a free Post-Election Briefing for VNAA members on Thursday, November 11, from 3-4 p.m. EDT. This conference call presentation provided insight and predictions on the impact of the midterm elections on Congress and what it means for national healthcare policy. Callers learned about the various political scenarios that could unfold for them and their fellow healthcare agencies. Learn more about the VNAA's Advocacy and Public Policy efforts, click here.


  • Medicare Program; Home Health Prospective Payment System Rate Update for Calendar Year 2011; Changes in Certification Requirements for Home Health Agencies and Hospices - Nov 9, 2010
    VNAA held a a free membership briefing teleconference on the Centers for Medicare and Medicaid Services (CMS) final rule "Medicare Program; Home Health Prospective Payment System Rate Update for Calendar Year 2011; Changes in Certification Requirements for Home Health Agencies and Hospices" Tuesday, November 9, from 3 4 p.m. EDT.


  • Hypertension Best Practices - Nov. 4, 2010
    VNAA hosted a educational Webinar on Hypertension and Angina on Thursday, November 4, 2010 at 1:00 p.m. EDT. This Webinar was free and open to VNAA members and nonmembers. CE contact hours for nurses will be awarded for this Educational Teleconference. This Webinar was in conjunction with the release of the VNAA's updated and revised Chronic Care Clearinghouse Website.

  • "Value-based Purchasing Across the Healthcare Delivery System: Strategic Priorities for Home Care in a Rapidly Changing Landscape" - Nov. 3 - FREE
    The VNAA and long-time partner Philips Lifeline are please to announce an educational opportunity for VNAA member leadership on November 3, at 1-2 p.m. EDT. This executive-level Webinar featured Lisa Remington, president of The Alliance For Integrated Value-Driven Healthcare and publisher of The Remington Report. In this presentation, participants learned about the government's hit list for pay-for-performance with an emphasis on Accountable Care Organizations (ACO's), reducing hospital re-admissions, care transitions and the role of technology in the future of healthcare. You will leave the presentation with your own hit list of actions to help you become the home care agency of choice in new models of care.


  • Appropriate Referral Practices in Home Health and Hospice - Nov. 1
    VNAA sponsored a free presentation for VNAA members on legal issues related to referral practices in home health and hospice featured healthcare attorney Elizabeth Hogue on Monday, November 1, from 2 - 3 p.m. EDT. Hospices and home health agencies are well aware of the need to ensure a steady stream of referrals. The referral process raises a variety of legal issues related to fraud and abuse. What about referrals from physicians who receive payments for services they provide to hospices and home health agencies? Can providers have preferred provider relationships with referring physicians? Misconceptions about issues related to referrals are common. The purpose of this presentation was to help providers address these issues by implementing practical strategies that will also help ensure compliance and patient freedom of choice requirements.


  • Inaugural Executive Briefing: Putting It All Together: Developing a Dynamic Board/CEO Relationship - Oct. 26
    Presented by: Michael Kumer, Executive Director of Duquesne University's Nonprofit Leadership Institute (NLI) and Associate Dean of the University's School of Leadership and Professional Advancement. This program explored how great community benefit (aka "nonprofit") agencies create extraordinary results from a positive partnership between the board and the CEO. This partnership is highlighted by trust, mutual support, concrete goals and frequent feedback.


  • Business Development Group Call - Oct. 26
    This month, the call featured a panel discussion entitled Aligning Clinicians, Business Development and Finance to Promote Business Growth. This panel included three faculty presenters, each an experienced member of their field.
    • Interested in joining the Business Development and Marketing Interest Group? Learn more...

  • "Preparing, Attending, and Protecting Yourself in Unemployment Hearings" - Sept. 21
    As unemployment continues to be a focal point in today's economy, long-time preferred vendor Unemployment Services Trust (UST) offered a timely online educational opportunity Tuesday, August 31, and Tuesday, September 21, at 4 p.m. EDT. The program focused on the following topics related to unemployment hearings: 1.) Knowing the proper channels of communication when discussing hearings; 2.) Understanding the charge implications associated with hearings; and 3.) Being aware of additional sources of information about hearings. The program featured Garry Koch, an expert from the Appellant Division of TALX Corporation, UST's claims monitor. Registration was free for VNAA members.


  • Business Development Group Call - Sept 28
    This month, the call featured topics addressing Business Development and Marketing Strategy.
    • Interested in joining the Business Development and Marketing Interest Group? Learn more...

  • Business Development Group Call - Aug. 31
    This teleconference entitled "Grow with Data: How to Use Numbers to Identify Opportunities" featured Richard Chesney, President of Healthcare Market Resources, Inc., a provider of customized local market research for home health agencies and hospices.


  • Clinical Q-I Interest Group Call - Aug. 30
    During the month of August, VNAA has been hard at work collecting member input on the proposed Centers for Medicare and Medicaid Services (CMS) rules and notice for home health and hospice. VNAA held conference calls with its interest groups and committees to ensure a wide-range of clinical and administrative feedback. Members were encouraged to make sure someone from their agency was participating in this call as appropriate for their background.


  • Keeping S.A.F.E Principles - Aug. 26
    Faculty Candace Flanagan, a health and safety consultant, hosted a teleconference on Thursday, August 26, 2010 from 2-3 p.m. EST on Keeping S.A.F.E. Principles. This program will be reviewed for continuing education (CE) contact hours and objectives for participants included: 1.) Enhancing skills to identify home hazards and provide suggested solutions to conditional and behavioral hazards. 2.) Developing a heightened awareness of the important association of time (awareness), injuries and the present moment. 3.) Developing skills to utilize moments of opportunity for safety education in the home environment. Free for VNAA members.


  • Hospice Interest Group Call - Aug. 25
    During the month of August, VNAA has been hard at work collecting member input on the proposed Centers for Medicare and Medicaid Services (CMS) rules and notice for home health and hospice. VNAA held conference calls with its interest groups and committees to ensure a wide-range of clinical and administrative feedback. Members were encouraged to make sure someone from their agency was participating in this call as appropriate for their background.


  • Financial Managers Group Call - Aug. 26
    During the month of August, VNAA has been hard at work collecting member input on the proposed Centers for Medicare and Medicaid Services (CMS) rules and notice for home health and hospice. VNAA held conference calls with its interest groups and committees to ensure a wide-range of clinical and administrative feedback. Members were encouraged to make sure someone from their agency was participating in this call as appropriate for their background.


  • How Hospices Can Achieve Fraud and Abuse Compliance - Aug. 12, 2010
    VNAA's presented a conference call featuring healthcare attorney Elizabeth Hogue on Thursday, August 12, from 2 - 3 p.m. EDT. The hospice benefit faces a number of fraud and abuse issues. They include, for example, providing free services to nursing homes with which hospices contract and paying physicians "consulting" fees in exchange for referrals. The purpose of this presentation was to help providers understand how to achieve their goals without violating the law and how to implement corporate compliance plans quickly and effectively. Elizabeth E. Hogue is an attorney in private practice with extensive experience in healthcare. Prior to becoming an attorney, she was employed as a personnel manager by a Blue Cross-Blue Shield Plan. She studied at the University of Maryland School of Law, concentrating in health law, and gained considerable clinical experience, course work and employment experience in this area.


  • "The Maternal, Infant and Early Childhood Home Visiting Program: Potential Opportunities for Local Nursing Organizations" - Aug. 6, 2010
    This VNAA educational opportunity featured Peggy Hill, Chief Strategic Relations Officer and Tamar Bauer, Chief Policy and Government Affairs Officer, from the Nurse-Family Partnership National Service Office. Within the Patient Protection and Affordable Care Act (PPACA) is a new federal initiative to foster the expansion of evidence-based maternal, infant and early childhood home visiting programs through grants to states. It is a five-year program, authorized with mandatory funding totaling $1.5 billion. Nurse-Family Partnership is one of the most powerful nursing interventions available, designed to promote health comprehensively in young families living in poverty. It is currently being implemented nationally through state and local healthcare organizations, including several visiting nurse organizations in both urban and rural communities.In this presentation, senior leaders from the Nurse-Family Partnership National Service Office described this new federal funding opportunity and the Nurse-Family Partnership program, followed by an opportunity for participants to explore how they might get involved.


  • Private Duty Homecare -"Benchmarks and Scorecards for Private Duty Home Care: How Nonprofit Home Health Providers Can Make their Private Pay Business More Profitable" - July 22, 2010
    VNAA had a teleseminar titled "Benchmarks and Scorecards for Private Duty Home Care: How Nonprofit Home Health Providers Can Make their Private Pay Business More Profitable" presented by Stephen Tweed, CEO of Leading Home Care, on Thursday, July 22. Stephen Tweed, CSP, is a nationally know homecare and hospice business strategist, professional speaker, author, and businessman. He has worked with hundreds of home healthcare companies over the past 25 years to help them grow their businesses and get ready for the future. Tweed provided facts, data, strategies, and insights to help agencies grow a profitable private duty homecare business.

  • Year-round Adult Immunization - July 20 and July 21, thanks to support from sanofi pasteur
    The VNAA hosted a special educational opportunity featuring two, 90-minute Webinars focused on year-round adult immunization. The specific diseases that were discussed include hepatitis A; hepatitis B; influenza; menigococcus meningitis; pneumococcal infections; tetanus, diphtheria and pertussis (Tdap). Details about each program are below.

    • Part I: July 20, 2:00-3:30 p.m. EDT
      Sue Ann McDevitt, RN, BSN, COHN-S, Ford Foundation Health Unit, Take Care Health Systems, discussed the ACIP recommended annual immunization schedules for adults specific to Tdap, menigococcus meningitis, pneumococcal infections, influenza, hepatitis A and hepatitis B; the epidemiology among the adult population; vaccine administration for the adult population; new vaccine development for the adult population. The VNAA would like to acknowledge sanofi pasteur for its support of this program.

    • Part II: July 21, 1:00-2:30 p.m. EDT
      William Schaffner, MD, president of the National Foundation for Infectious Diseases (NFID) and professor and chair of the Department of Preventive Medicine at Vanderbilt University School of Medicine, discussed effective messages that reach the adult population and what NFID has learned as a result of its related initiative like launching the adultvaccination.com Website. Additionally, Andrea Zoodsma, RN, Program Manager Community Services at Central Coast Visiting Nurse Association and Hospice, shared her agency's experiences building and maintaining a year-round immunization program, including effective strategies as well as operational challenges and solutions. The VNAA would like to acknowledge sanofi pasteur for its support of this program.


  • VNAA Presentation on Regulatory Compliance - July 21
    VNAA held a teleconference on Zone Program Integrity Contractors (ZPIC), Program SafeGuard Contractors (PSC), Recovery Audit Contractors (RAC) and other related compliance issues on Wednesday, July 21. This conference call presentation featured Robert W. Liles, Managing Partner at Liles Parker: Attorneys and Counselors at Law. Mr. Liles focuses his practice on large Medicare overpayment cases, Medicare fraud, internal audits and investigations, compliance and regulatory matters. To learn more about Robert Liles - click here - it is a recent VNAA Member Update article which features him.

  • The Depression Screen Is Positive: What is the Next Step? - July 15, 2010
    Published faculty Ellen Brown, Ed.D., MS, RN, Associate Professor of Nursing at the College of Nursing and Health Sciences at Florida International University and Martha L. Bruce, Ph.D., M.P.H., Professor of Sociology in Psychiatry at Weill Cornell Medical College presented a free education program for VNAA members on July 15. Based on her recent publication "Intervention to Improve Nurse-Physician Communication in Depression Care" in the June 2010 edition of the American Journal of Geriatric Psychiatry, Ellen Brown focused on referral and depression treatment initiation in the home healthcare setting. The presentation identified patient, clinician, and system factors impacting the evaluation and treatment of depression. The presentation incorporated research findings and reports on an ongoing research study focused on older adult depression care. A number of resources were provided.

  • Education Program Hosted by TMP Directional Marketing - July 13
    The VNAA and its long-time preferred vendor, TMP Directional Marketing (TMPDM), presented a an educational teleconference, free for VNAA members, on Tuesday, July 13. This program reacquainted participants with TMPDM and discussed in-depth the current media landscape, including print Yellow Pages and Internet products as well as direct mail and social media. Marketing experts from TMPDM also highlighted the online marketing solutions that are developed by the company's interactive division, 15 miles, which focuses on comprehensive marketing strategies that connect businesses to target consumers within local markets.


  • Are You Thinking of Developing a Pharmacy Program at Your Organization? - June 30, 2010
    Faculty members Mary Ann Blade, CEO of the Minnesota Visiting Nurse Agency (MVNA) and Shannon Reidt, Pharm.D., MPH, BCPS, Clinical Pharmacist of MVNA and Assistant Professor at the University of Minnesota College of Pharmacy presented a free teleconference on Wednesday, June 30, 2010, free for VNAA Members. The presentation outlined the development and implementation of the Pharmacy Program at the Minnesota Visiting Nurse Agency (MVNA), which started approximately three years ago.


  • The Magic Is in the Mix: The Top Ten Techniques of Highly Effective Home Care Marketers - June 29, 2010
    A VNAA conference call for members presented by Steven Tweed, CEO of Leading Home Care...a Tweed Jeffries Company was presented on June 29, 2010, as part of the VNAA Business Development Group meeting. After attending the program, participants will be able to: 1.) Describe the latest research into the top marketing techniques in homecare. 2.) Discuss the Top Ten Techniques in Home Care Marketing. 3.) Select the most effective approach for YOUR business. 4.) Apply these techniques to grow your business and multiply your customer base.


  • How to Get More Referrals Without Violating the Law - June 17, 2010
    A VNAA conference call for members presented by Elizabeth Hogue, Private Practice Attorney in healthcare law, was held on Thursday, June 17, from 2:00-3:00 p.m. EST. The competition for referrals of homecare patients has become extremely fierce. But agencies must compete without violating the law. How can agencies get more referrals without breaking laws, including patients' right to freedom of choice, the Stark law, and the anti-kickback statute? The purpose of this teleconference was to assist agencies with very practical advice with regard to marketing their services. Read more about this teleconference.


  • Home Health CAHPS Survey Presentation - June 7, 2010
    A VNAA-sponsored conference call took place on June 7, 2010, where Liz Goldstein, Director of the Centers for Medicare and Medicaid Services (CMS), Division of Consumer Assessment of Healthcare Surveys, presented to VNAA members on the Consumer Assessment of Healthcare Providers and Systems (CAHPS.) Home Health Care Survey today. Read more about this conference call.


  • Health Reform Opportunities and Programs - May 18, 2010
    VNAA members has the opportunity to participate in a teleconference focused on new opportunities in the health reform law held on Tuesday, May 18, from 1:00 - 2:00 p.m. EST. The call featured Jim Pyles, co-founder of Powers, Pyles, Sutter and Verville PC, who provided information and insight to VNAA members about the law's many new programs, demonstrations and pilot projects and what they mean for nonprofit home health and hospice.


  • "Hospital to Home" - May 12, 2010, by Philips Healthcare
    The Philips Healthcare Reimbursement team held it's next installment on its Reimbursement Webinar Series called "Hospital to Home" on Wednesday, May 12, 2010, at 12:00 p.m. EST. It provided a unique opportunity to showcase Philips' ability to help customers understand and take full advantage of the opportunities in the fast-changing reimbursement world. Participants learned about innovative approaches to transitional care aimed at reducing re-admissions, improving coordination of care across care settings and controlling care costs. Speakers included: Mary Naylor, PhD, FAAN, RN (Director of the New Courtland Center for Transitions and Health, University of Pennsylvania School of Nursing), Denise Levis Hewson, RN, BSN, MSPH (Director of Clinical Programs and Quality Improvement, Community Care of North Carolina) and Scott Mader, MD (Executive Director, Portland Veterans Medical Center).


  • "What Healthcare Reform Means for Home Health Agencies: - National Healthcare Reform Webinar - May 5, 2010
    Part of VNAA's mission includes promoting the nonprofit home health and hospice delivery system with broad national audiences. It is in that spirit that Andy Carter, VNAA's President and CEO, accepted an invitation from Decision Health, Inc., to present a Webinar on Wednesday, May 5. Two other national experts joined Mr. Carter on this call: Kathleen Gilmartin, President and CEO, Interim HealthCare Inc., and Douglas Hastings of Epstein Becker and Green's Health Care and Life Sciences Practice. As this program is organized and hosted by Decision Health, there is a registration fee for this Webinar of $299. However, VNAA negotiated a $100 discount for VNAA members!


  • New Elements of Health Reform Law - April 8, 2010
    Dr. Mark Miller, Executive Director of MedPAC and his executive team shared their insight with VNAA members on new elements of the health reform law for home health and hospice on April 8. This was an exciting opportunity for MedPAC to connect to nonprofit home health and hospice providers. Read more about this conference call.


  • "Connecting the Dots Between the Prospective Payment System, OASIS-C Process Measures and Value-Based Purchasing" - April 1, 2010, by Briggs Corporation
    Briggs Corporation hosted an educational program on April 1. Sharon Hamilton, RN, BAB, CNLCP, CFDS, a clinical consultant for Briggs, discussed the newly implemented OASIS-C Process Measures, which are part of the directive from the Centers for Medicare and Medicaid Services (CMS) to begin a Value-Based Purchasing (VBP) initiative across the healthcare continuum.


  • "Finance for Clinicians" - Feb. 4, 2010
    Are you a clinician yearning for a deeper understanding of finance? VNAA and Walter W. Borginis III CPA, MBA, Executive Vice President of Finance and Administration and CFO of the VNA of Greater Philadelphia presented an education program, which covered the basics of finance that clinicians need to know to plan and to provide operational support to agency.

    Walter Borginis joined the VNA of Philadelphia in 2004, after 12 years as the CFO at the Madlyn and Leonard Abramson Center for Jewish Life - a 324-bed nursing home with 48 assisted-living beds. Prior to his role at the Abramson Center, he served in a variety of leadership capacities in several nonprofit healthcare organizations in the Philadelphia area, ranging from a medical school teaching hospital to a national mental health provider. He has developed strong expertise in managed care contracting and delivery strategies, helping to boost clinical outcomes and financial performance. He has been an active participant in the VNAA's Policy Council and the Financial Managers Group for the last several years.

  • Patient Protection and Affordable Care Act (PPCA) Briefing - Feb. 3, 2010
    On February 3, VNAA's lobbying team, the Mizeur Group, provided a members-only briefing on key provisions of the Patient Protection and Affordable Care Act (PPACA).


  • "The Write Stuff - Advancing Home Healthcare and Hospice Quality through Publication" - Jan. 21, 2010
    This teleconference was held on Jan. 21, 2010, at 2:00 p.m., EST. Have you ever wondered how to turn your great ideas into a manuscript for publication? This interactive and fun program helped prospective authors overcome their barriers to submitting manuscripts for publication. Faculty Tina Marrelli, MSN, MA, RN, FAAN, Editor-in-Chief of Home Healthcare Nurse (HHN) journal, the VNAA Official Journal for Clinical Practice, presented this program. Throughout her career, she has worked in management, operations performance improvement, payment and regulatory policy, all aspects of writing and the written word, and homecare and hospice advocacy. She has also been the Editor of Home Healthcare Nurse (HHN) since 2005. HHN is a peer-reviewed, interdisciplinary applied journal that welcomes manuscripts about all aspects of homecare and hospice practice, operations and education. Ms. Marrelli has authored numerous books and other publications and was recently inducted as a Fellow into the American Academy of Nursing. This program was available for CE credit.

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