The Coalition to Prevent Deep-Vein Thrombosis
The following outlines the media activities that will be executed surrounding DVT Awareness Month both on a national and local level. These activities will further supplement the campaign and help raise awareness about the condition. If you would like additional information about any of the following, please feel free to contact us.
Celebrity Spokesperson: The Coalition is working with actress and performer, Lainie Kazan. Ms. Kazan broke her foot many years ago and developed deep-vein thrombosis which resulted in a fatal pulmonary embolism. She will speak to the media about her own experience with DVT and will help to raise awareness by adding a “human face” to the condition. Ms. Kazan will discuss the signs and symptoms of DVT and educate consumers to talk to their doctors about potential risk factors and preventive options.
New York City National Media Tour: This event will serve as the launch for DVT Awareness Month. A national press release will be issued announcing March as DVT Awareness Month. Additionally, Ms. Kazan will speak with national media to tell her personal story.
Satellite Media Tour (March 3, 2004): A series of one-on-one television interviews, called a satellite media tour (SMT), will be conducted on March 3 to convey information about the condition and campaign to local market broadcast media. The SMT will include interviews with Ms. Kazan and a Coalition physician spokesperson.
Pre-Packaged News Story: A pre-packaged news story, called a video news release (VNR), will be distributed during DVT Awareness Month to convey vital information about the condition and campaign to local market broadcast media. The VNR will include interviews with Ms. Kazan and a Coalition physician spokesperson.
Press Kit: A press kit will be distributed to targeted media to motivate reporters to develop a story about the campaign, and provide information about DVT/PE, DVT Awareness Month, the Coalition to Prevent Deep-Vein Thrombosis, survey results, celebrity story and any local or national events taking place.
Web site: A national Web site, www.preventdvt.org, will be launched in order to provide consumers with a way to obtain additional information about the Coalition and the DVT Awareness Month campaign. The Web site address will be included in all materials including the PSA and VNR to help drive people to the site for more information.
Advertisements: Print and broadcast advertisements will appear as an additional supplement to the Campaign to provide consumers and healthcare professionals with more information about DVT.