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VNAA - Visiting Nurse Associations of America

Say "Boo!" to the Flu - 2009 a Success!


Families Fighting Flu, Visiting Nurse Associations of America and The Clorox Company teamed up for the Say "Boo!" to the Flu program, a national campaign to increase the number of families vaccinated nationwide and educate them on other simple prevention tricks – like hand washing and disinfecting germ hot spots – to help families have a healthier flu season. Say "Boo!" to the Flu provided "turnkey kits" to VNA agencies across the country to help them host their own "Boo!" events.

Results

To make flu prevention easier for moms, partners worked together to help simplify a confusing flu season. In 2009, VNAA member agencies hosted more than 100 local events and administered 18,000 vaccinations around the country - almost triple the amount vaccinated in 2008! The events were attended by over 25,000 people - 2,000 more than in 2008.

  • More than 50 turnkey event kits were created and distributed to VNAA member agencies and contained:
    • Media outreach information,
    • Volunteer t-shirts
    • Magnets
    • Posters
    • Lollipops and more!
  • Member agencies distributed 5,300 branded "Boo!" gift bags.
  • The partners developed a Flu Prevention online pledge, complete with shareable widget and pledge tracker. Together, we were able to captured more than 900 pledges to get vaccinated.

During Say "Boo" to the Flu, information was widespread and included:

  • Sixty media hits in broadcast, print, online outlets and blogs.
  • Coverage in various outlets, including Washington Examiner, Indianapolis Star and two articles on About.com.
  • A Multimedia Release and MAT release that was picked up by 470 print and online outlets nationwide.
  • Engagement of mommy bloggers, that generated 20 posts on high profile blogs.
  • Regular updates to Clorox Facebook and Twitter pages with Say "Boo!" to the Flu news.

"It's a fun and interactive reminder that the flu isn't something to be taken lightly. Check out the Say Boo to the Flu campaign and take the pledge - I did!" - About.com's Cold & Flu blog

 


CDC Recommendations
In February 2008, the Centers for Disease Control and Prevention expanded the flu vaccination recommendations to include all children from 6 months through 18 years old. In addition, household contacts (moms, dads, brothers, sisters, nannies, etc.) of children younger than six months old should be vaccinated because while children younger than six months cannot be given the flu vaccine, they are the pediatric group at highest risk of flu complications.


Find a Flu Clinic
Vaccination is the most important step in preventing the spread of the the flu virus. Search the VNAA's "Find a Flu Clinic" tool to find a clinic near you. Take action now!


Website
Beyond the exciting nationwide, cross-country tour in October, Say"Boo!" to the Flu also had an interactive online home, www.SayBooToTheFlu.com to help families learn how to make the flu virus too scared to come to their house. To spread the word about flu prevention even further, SayBooToTheFlu.com was revamped, making it a one-stop-shop for flu prevention information. The site offered free, interactive tools and games to help parents teach their children about flu prevention. At the site, parents could also find a flu vaccination event in their area, or even track the status of flu outbreaks in their town.



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