VNAA - Visiting Nurse Associations of America



The Future of Healthcare: How You Can Be the Change

Dr. Reed Tuckson

Join us during our inspirational opening plenary with Dr. Reed Tuckson as he discusses the future of healthcare and the role nonprofit home health and hospice will play in the changing healthcare paradigm. Currently serving as the Executive Vice President and Chief of Medical Affairs at UnitedHealth Group, Dr. Tuckson will also share insight from an insurers perspective on healthcare reform.

Dr. Tuckson is a graduate of Howard University, Georgetown University School of Medicine, and the Hospital of the University of Pennsylvania's General Internal Medicine Residency and Fellowship Programs. Dr. Tuckson is an active member of the prestigious Institute of Medicine of the National Academy of Sciences and served as the Chairperson of its Quality Chasm Summit Committee and a member on their Committee on the Consequences of the Uninsured. Recently, he was appointed to the National Institute of Health' Advisory Committee to the Director and the Department of Health and Human Services' Health Information Technology (HIT) Policy Committee Enrollment Workgroup. He is past Chair of the Secretary of Health and Human Services' Advisory Committee on Genetics, Health and Society. Additionally, he is a member of the Performance Measurement Workgroup, Ambulatory Care Quality Alliance (AQA) and the Quality Workgroup, American Health Information Community (AHIC) and recently served as a Commissioner, Certification Commission on Health Information Technology (CCHIT).

Dr. Tuckson is a recognized and respected healthcare leader and was featured on the cover of the February 2009 issue of Black Enterprise magazine and named one of the "100 Most Powerful Executives in Corporate America." He was also selected as one of Modern Healthcare/ Modern Physician "50 Most Powerful Physician Executives" in healthcare in 2009 and 2010. Dr. Tuckson was named one of Modern Healthcare's "Top 25 Minority Executives" in Healthcare in 2008 and 2010 and Ebony magazine's "2008 Power 150: The Most Influential Blacks in America" list.


Keeping Patients Safely at Home: How to Provide Hospital Level Care in the Home

Dr. Bruce Leff

Hear from Dr. Bruce Leff as he discusses the development and innovation behind the Hospital at Home™ program. Dr. Leff will also address how community based home health providers can provide safe, high-quality, hospital-level care to older adults in the comfort of their own homes. He will also discuss the impact of Accountable Care Organizations (ACOs) will have on the future of the program and how community based providers can affiliate with hospitals to provide this new service.

Dr. Bruce Leff, Associate Professor at the Johns Hopkins School of Medicine and the Bloomberg School of Public Health, was the Project Director of the Hospital at Home program from its inception in 1994. In 2003, he assumed the role of principal investigator on the project. In these roles, he has directed development, implementation, and evaluation of the Hospital at HomeSM and currently is focused on dissemination of the model in the US health system.

Dr. Leff is a leader in geriatric clinical health services research and is recognized nationally for his work in physician home care. He trains physicians in geriatrics modalities and is the Director of the Medicine Clerkship at the Johns Hopkins University School of Medicine.


Preconference 1: Growing Your Immunization Program in a Competitive Environment

Faculty: Mary Carroll and Nan Lomen, Minnesota VNA
Carlisle Campbell, Ketchum
Rob Moher, VaxServe, a sanofi pasteur company

In 2009, the H1N1 outbreak resulted in long lines of people waiting for flu shots. In 2010, just about every provider had vaccine left over. With a fickle public, confusing and disjointed messages and increasing competition from retailers, what should your agency be doing to grow your immunization program? This interactive session brings together experts who will provide insights into operations, public relations and marketing strategies that will provide you that needed leg-up for the 2011 season and beyond. You will go home with practical tips on how to negotiate insurance contracts, maintain strong media relations, convey a compelling brand message and develop niche marketing strategies.

Preconference 2: Advancing your Hospice Program: Going Beyond Compliance to Exceptional Care

Faculty: TBD

Join us during this interactive preconference that will explore how to develop, implement and document a hospice program that provides care that goes beyond regulatory compliance and truly defines what exceptional quality hospice service looks like.

Preconference 3: Between a Rock and a Hard Place: Leading in Difficult Times

Faculty: Michael Kumer

Budgets are tight. Competition is fierce. Regulations are mounting. With so many high hurdles it is difficult to see a clear path for the future and while you may feel strangled with today's challenges keeping the same course is no longer an option. This high energy preconference is designed specifically for senior staff and board members within a homecare or hospice agency. Using proven principles in nonprofit leadership, Mr. Kumer, Executive Director of Duquesne University's Nonprofit Leadership Institute (NLI) and Associate Dean of the University's School of Leadership and Professional Advancement, will take participants through an in-depth discussion of realizing your full potential and leading your agency through in today's challenging environment.

Preconference 4: Rehabilitation Services in Home Healthcare: 2011 and Beyond

Faculty: Arnie Cisneros

With the intense scrutiny of therapy practices in the home, your agency must move beyond documentation changes and redefine therapy programs through new levels of efficiency, protocols, and clinical control. Join Arnie Cisneros, President of Home Health Strategic Management, during this highly interactive preconference to learn everything you need to know and do to survive the Recovery Audit Contractors and Zone Program Integrity Contractors as well as the substantial changes to therapy practice as a result of the 2011 PPS Final Rule.

Visiting Nurse Associations of America is an approved provider of continuing nursing education by the Colorado Nurses Association, an accredited approver by the American Nurses Credentialing Center's Commission on Accreditation. VNAA is approved by the California Board of Registered Nursing, Provider #CEP 13614.

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