VNAA - Visiting Nurse Associations of America

Featured Speakers

Keynote Speaker

Scott Deming - "Creating the Ultimate Sustainable Brand"

"The session was lively, thought provoking, funny and inspiring. The way you personalized it for our group was clearly evident, and very much appreciated by the members. You really did your homework!" - said a previous client, National Association of Healthcare Quality

VNAA is pleased to announce that Scott Deming, a nationally recognized business expert and customer experience guru will be a keynote speaker at this year's Annual Meeting.

Join nationally recognized business expert Scott Deming as he addresses how to create a sustainable brand and improve customers' perceptions. He believes that the ability to create long-lasting results is directly linked with your ability to create a powerful, emotional, one-of-a-kind brand. The industry calls the people you serve "Patients." But, make no mistake - they are still your customers. The trust you build and the relationships you forge with those customers will determine your success. This session aims to deliver a message so powerful, yet so simple, you will begin to implement the strategies and see a difference the moment you get back to the office.

With more than thirty years of experience in the corporate world, Scott Deming has experienced successes, failures, celebrations and disasters. He has experienced the satisfaction and frustrations of being an employee and the hardships and rewards from twenty years of owning and operating a multi-million dollar, national advertising and marketing firm (RCI). Deming delivers high-energy sales, marketing and customer service presentations. He has worked with small businesses and multi-national, mega corporations - everything from helping single 'mom and pop' stores create a powerful brand and grow their business to developing a marketing and sales strategy for manufacturers, healthcare professionals and thousands of their resellers.

He is also the author of the international best-seller book "The Brand Who Cried Wolf" and has written articles on the topics of "Emotional Brand Building" and "Creating the Ultimate Customer Experience" for numerous magazines.

 Watch a preview of Scott Deming...     Read Scott Deming's Blog...

Keynote Speaker

Eileen McDargh - 'Radical Resiliency - Thriving in Turbulent Times"

VNAA is proud to announce that accomplished speaker and author Eileen McDargh will open the VNAA 28th Annual Meeting with a keynote entitled "Radical Resiliency - Thriving in Turbulent Times".

In her program, McDargh will address the demands made by radically turbulent times and how to develop professional and personal responses that transcend our regular work and life patterns. It's not about happy faces on mirrors and mantras on coffee mugs. It's not about hanging on while holding back. It's about times when you feel someone ate your cheese, drained the swamp, and went from great to less-than-good.

Radical resilience requires the courage to challenge, commit, and contribute in ways that positively influence yourself and your stakeholders. Join VNAA and Eileen McDargh as we explore the influence of connectivity and energy with four critical resiliency traits that are found in superior change masters. To create a resilient organization, leaders must BE the model of what they wish to see.

For more information regarding Eileen McDargh's extensive experience and background in transformative business and life practices visit

 Watch a preview of Eileen McDargh...     Read Eileen McDargh's Blog...

Pre-Conference Speaker

Robert Wendover - "Leading Agency Boards in an Evolving Generational Environment"

Managing Director of the Center for Generational Studies Robert Wendover has been researching and writing about workforce trends for more than 20 years. This session focuses on how to improve the effectiveness of board governance within an evolving generational environment. Discover practical ideas and strategies for recruiting, developing and mentoring the future leaders of your organization. Review and compare the differences in today's generational values and discuss the need to develop effective communications systems for cross-generational workers as you nurture and mentor your board talent.

Pre-Conference Speakers

Dr. Marcia Rachel and Rebecca Askew - "Evidence-Based Practice in Home Healthcare: Advancing Home Healthcare and Hospice Quality"

Attend the pre-conference session Evidence-Based Practice in Home Healthcare: Advancing Home Healthcare and Hospice Quality to add value to your agency by furthering your knowledge about evidence-based practice (EBP) in the home healthcare and hospice setting. Presented by Dr. Marcia Rachel, Assistant Dean of Health Systems and Quality Improvement at the University of Mississippi Medical Center School of Nursing and Rebecca Askew, Assistant Professor of Management and Community Health Nursing, University of Mississippi Medical Center, this session will address essential aspects of evidence-based practice (EBP) for your agency including what EBP is and why it is important to home healthcare and hospice. The session will review currently popular models as well as provide concrete strategies on how to implement EBP in your agency, especially with limited resources and lack of EBP trained staff. Learn how to garner support for EBP among non-clinicians in your organization as well as in external organizations, highlighting the value evidence brings to home healthcare and hospice. This session is under review for continuing education credit.

Featured Session Speaker

Bob Fazzi, PhD

Dr. Fazzi's dynamic presentation will provide insights, strategies and best practice options designed specifically for helping nonprofit agencies thrive in the new healthcare and homecare environment. Healthcare reform is driving homecare agencies to operate more efficiently, effectively and competitively. Through more than 900 interviews of agency leaders, the National State of the Home Care Industry Study shows how leading agencies are adapting. Issues addressed included present and future strategies with technology, telehealth, use of smart phones, electronic medical records (EMR), compensation, bonuses, liaisons, referrals, cost saving strategies, planning strategies and best practice strategies for increasing quality and profitability as well as best practice strategies for OASIS-C. This unique study segmented strategies by size of agencies, by auspices (hospital based versus hospital affiliated versus free standing) by legal status, by location and VNAs versus non-VNAs.

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